“Branding is all about perception.”
from Buzzfeed luxury: https://www.buzzfeed.com/danielacadena/payless-tricked-a-bunch-of-people
Buzzfeed: Payless Tricked A Bunch Of People Into Paying Hundreds Of Dollars For $20 Shoes
from Buzzfeed luxury: https://www.buzzfeed.com/danielacadena/payless-tricked-a-bunch-of-people
Connor Renwick 